Gawker Media – publishers of Gawker, Jezebel, and a host of other blogs – has an awesome “big data” Big Board which is available online and also installed in their office (above). Nick Denton has always been obsessed with metrics, and I applaud this level of introspection. The Big Board tracks the usual metrics, but also has other intriguing stats they are interested in:

• Total & unique views
• Total comments
• Current “on page” visitors
• New v returning visitors
• Social engagement

Also interesting: the Big Board isn’t optimized for mobile viewing (at least on my iPhone 4s). I would assume that this will change soon.